Property owners are always looking for new and creative ways to attract potential tenants to their rentals. One particular tool that landlords can use is virtual viewings or video tours.
The beauty of video tours is they allow viewers to get a good sense of the space without having to be there in person. Provided that you have good lighting and a steady hand, you can create a virtual tour that will entice prospects in the area.
If you would like to learn how to make a video tour of your rental keep reading!
Preparing the Space
Before you start filming your video, you need to ensure that all the spaces you plan on capturing on clean and in order. This includes any outdoor areas like the front of the property, backyard, or balcony.
You want to prepare the property the same way you would for an in-person showing. Therefore, ensure that the space has been cleaned, all clutter has been removed, and that you’ve tended to the landscaping.
Mapping Out the Best Route
Don’t start filming your video tour without first mapping out your route. You want the videos to flow and match that of an in-person viewing. A prospective tenant watching the video should enjoy a smooth and steady passage through the house or unit.
Before the recording, you should also note which spaces you want to highlight. It could be the marble floors, stainless steel kitchen appliances, or spacious living areas. You should also consider showing off any additional amenities that separate your rental from the competition.
It’s recommended that you start from the outside. Capture the curb appeal and landscaping of the property. The exterior view allows tenants to gauge the feel of the neighborhood as well as the proximity to the neighbors. Then move inside and make sure to establish a seamless flow from one room to the next.
As you move through each room, make sure to pause for a few seconds to allow the viewer to get a feel for the space. By planning out your route you’ll also be able to assess how much time to spend on each shot.
Using Natural Lighting
Open all curtains and blinds to allow as much natural light in while shooting your video tour. The best time to take your video is either early in the morning or late in the afternoon. These times of day are referred to as golden hour and offer warm natural light into the space.
As much as possible you want to strive to incorporate natural light into your shoot. Artificial lighting can create more contrast and shadows. That being said, sometimes you have no choice but to use it. In such a case pay close attention to shadows and if possible use bulbs that cast a warmer tone to soften up the space.
Keep the Video Short
Research has shown that the attention span of most viewers using smart devices like a phone or tablet is between two to four minutes. With this in mind, you want to aim to have a video tour that’s around 3 minutes. In other words, to keep your potential tenants engaged, keep your video short and sweet.
This may seem too short but keep in mind how much information you can pack into a video. They’ll have the visuals and then you can either add captions to the video or a voice-over providing prospects with more information about the rental.
Use Landscape Mode
You want to make sure to capture as much as possible about each room in the shortest amount of time. That said, filming a video in landscape mode offers a fuller picture and a more precise presentation when it comes to size and layout.
The landscape format also allows you to give a better feel of the property. Once you have entered the space, all you need to do is scan slowly through the room. This format also allows you to capture more details as well as the size and layout of the room.
The landscape mode looks more natural to the viewer as it’s a wider screen and what’s used in film. Portrait mode on the other hand creates a long and narrow screen, therefore, reducing how much you can show in a single shot.
Editing Your Video
When you edit your video you should consider adding a voice-over. Organize all your clips in order of how you’d like them to appear in the video, then write up a small script. You should include facts about the rental, details on the size of the rooms, and additional amenities.
You can also take this time to highlight local amenities to give the viewer a better sense of the neighborhood the rental is located in.
Photographs of the Property
Video tours often go hand in hand with photographs of the property. If the space has been prepped for the video and you already have nice lighting, it doesn’t hurt to capture some still images for additional marketing purposes.
With these tips and tricks, you’ll be well on your way to making quality video tours of your rental property! If however, you feel like you don’t have the time or experience to do so, consider reaching out to an experienced property management company.
With over 40 years of experience offering management services in and around Kansas City, Young Management is the company to rely on. We are a full-service property management company dedicated to offering quality services to our clients.
Contact us today to learn more about our services!