When it comes to filling a rental vacancy in Kansas City, MO, your success depends on how well your list your property. Why? Well, it’s technically the first form of contact between you and your potential tenants.
Generally, it takes less than five seconds for a tenant to decide whether to read more about your listing or to move on to the next one. That means that you only five seconds to convince browsing renters that your property is worth their consideration.
So, what can you do to catch their attention? This post offers you a few great tips on how to write a impressive rental listing for your property in Kansas, MO. Here’s what you need to do:
1. Come up with a catchy and interesting listing title.
The headline is one of the first things people see when they come across your listing. That’s why it’s a great place to start when trying to win them over.
A good headline is short, create, and offers bits of vital information to the prospective renters.
In most cases, renters know what they are looking for, even before they start their rental search. For instance, they’ll have a price range in mind as well as number of rooms, style, neighborhood, and size among other preferences.
So, put yourself in their shoes, and try to imagine a headline that’s so captivating you can’t help but click it. You want to try and offer as much information as possible while still keeping it short. The best headlines often follow this format:
Price, Number of beds and bathrooms, Type of rental, Location, Best feature(s)
For example, you can have something like this:
“$1500 1 Bedroom/1 Bathroom Apartment in Downtown Kansas City with Stunning View of the City’s Skyline”
Creating a headline following the format above can increase your chances of attracting the right kind of tenants. Once they’ve taken the bait, it’s time to pull them in for more juicy details about your vacant property.
2. Always use clear, stunning, and professional-looking photos.
Let’s be real, taking photos of your rental property with your iPhone seems like the easiest and cheapest way to get the job done. However, it could be one of the many reasons why your Kansas property has been failing to rent.
A lot of your prospective tenants will base their decisions on the pictures they see in the rental ad. Hence, using bad, low-quality pictures may cost you in the long run.
However, if you hire a professional photographer to stage and take pictures of your property, you’ll actually end up saving money: money you would have lost if your property continued to sit vacantly.
Professional photographers know exactly what to do to bring out the best features of your home. Also, good pictures make it easy for the tenant to imagine themselves living in your property. Thus, helping to influence their decision to rent.
3. Remember to put your “best foot forward” when writing the description.
When writing a blurb about your property, it’s important to mention all the best features of your rental. Remember, you are competing with hundreds of other landlords in Kansas City.
Think of it as presenting a compelling argument on why they should choose your property over others. Ask yourself, what makes it stand out from the rest? Then use that to lead your property description.
Generally, a good rental listing description should be:
- Short, but detailed with all the unique features your rental unit offers.
- Without unnecessary superlatives. They have no informational value to the tenant.
- Well-worded with good, clear and easy to understand sentences.
- Inclusive of any important things the tenant should know upfront e.g. no pets allowed, no smoking, extra fees, and so on.
4. Include a brief overview of the neighborhood.
The Kansas City neighborhood is one of the most important factors that affect your prospective tenant’s decision to rent. They’ll want to know if your property is in a neighborhood they can live in.
Basically, tenants often brand neighborhoods as good when:
- They have a friendly community.
- They have access to amenities and services.
- The crime rates are low.
- There are good schools close by for their kids and so on.
Therefore, as you describe your property’s neighborhood, make sure you mention any – or all – of the points above. But only if it’s true.
5. Avoid hidden fees.
Let’s face it, no one likes being ambushed with hidden costs after they’ve started making arrangements to finalize a deal. Hidden fees can scare good renters away; especially if they have a strict budget.
You don’t want that, do you?
So, make sure you are upfront about all the expenses your renters will incur before they sign the Missouri lease agreement. If you are going to charge them extra for their pets, let them know. If you expect them to pay for on-site staff and or utilities, include it in your listing.
That way, when they contact you about your property, they’ll be fully aware of what they are signing up for.
Bonus Tip: Don’t forget to comply with Fair Housing Laws.
To avoid legal problems, you need to make sure that your rental advertisement is as per Fair Housing Laws. Discrimination proceedings not only cost a lot but take up too much time. You should try as much as possible to stick to the right side of the law.
According to the Fair Housing Act (FHA), it’s unlawful to use words or statements that discriminate against people because of their gender, race, religion, nationality, national origin, disability, and familial status. That means avoiding statements like:
- “… This apartment is ideal for young couples…”
- “… Looking for a family with kids …”
- “… American tenants only!..”
- “… We want a good Christian family…” and so on.
Such statements are illegal because they are discriminatory. Avoid them at all costs!
In summary, coming up with a stellar rental property listing in Kansas City, MO isn’t easy. However, it is very necessary if you want to fill up your vacancies fast and stop losing money.
Hopefully, the tips above will make it simpler for you to come up with the best rental listing for your property.