Running a successful rental property in Kanas City means keeping it filled. The best way any landlord can achieve this is through modern and effective marketing.
The Value of Advertising Your Rental
In wonderful Kansas City, it is important to advertise your rental property effectively. The wider you cast your net, the more potential tenants you find and the higher chance you have of finding the perfect tenants.
The value of great tenants can’t be undersold. So, we at Young Management have put together a few tips so that when you need to fill your rental, you can do it quickly.
Focus on Improving Your Photography
Describing your property by plain text alone isn’t enough. You need to show people what your Kansas City rental looks like.
When most rental home seekers conduct their research, their interest peaks when they see eye-catching photos. Some even prioritize checking out pictures before reading through the entire property listing. So, a successful landlord should capitalize on the power of professional images. The more effort you expend, the better reception you will receive from prospective tenants.
Stage Your Pictures
Present a clutter-free environment. This means examining your rental with a sharp eye. So, it’s always best to perform deep cleaning or hire professional cleaners before taking the photos.
Once everything is coordinated, it will be easier for you to take the perfect photos.
Light up the Room
It’s easier to take the perfect photo when the light is at its best. So, consider employing lighting or taking photos during the golden hours. Bright natural lighting is preferable to shooting under gloomy and overcast skies. This will help to make your rental property will look picturesque and inviting.
Photography isn’t just staging and lighting however, here are a couple more tips to make your advert pop:
- Prepare a complete shot list so every part of the rental is photographed including the exteriors
- Use a high resolution to create clear images.
- When taking a picture, focus on getting two walls in the image rather than three walls to open the space.
- Remove personal items from the room before the shoot.
Learn How to Write Outstanding Copy
Images alone may not sell your rental. But what can certainly help is descriptive and informative copy. Great copy can capture your reader’s attention and help in the leasing process. So, when you construct your copy it should contain the best headline and description.
Craft an Eye-Catching Headline
Keep in mind that a headline must catch the interest of your audience. So, it should contain the following: rent price, number of bedrooms, bathrooms, property type, location, and best property feature. If you use this formula, it will help make it easy for potential tenants to know your offer and move forward.
Describe Life in Your Property
As your summary will connect your headline to the images, and communicate the property highlights, best rental amenities, and the neighborhood ambiance. The description will sell the lifestyle. So, talk about available parking, community pool, parks, and the nearest transportation services in the vicinity. This will give a potential tenant a mental image of the life they could have.
You can also communicate important information such as pet policy and additional fees to be paid here.
Analyze and Select the Best Channels
Once you have great images and impressive copy, you’re ready to put your advert into the world. But what are the most popular sites that prospective renters check?
Now, the best sites are Zumper, Hotpads, and Zillow.
But it’s also a great idea to incorporate offline advertising into your strategy.
If you put up yard signs, people around the neighborhood will notice and potentially make referrals. Depending on your chosen demographic, tailor-fit your advertising method for your Kansas City rental home.
Monitor Your Ads
Successful advertising requires frequent monitoring, so it’s best to remain active and check your listing often. The more effort you dedicate, the more prospects you can attract.
Update Your Ads Regularly
It’s a great idea to change the photos you use frequently if you want your rental advertisement to continue being relevant. You could even pay to boost their ads for higher exposure.
Bottom line
Keeping your rental property filled is the best way to ensure your rental property thrives. So, you must be proactive when marketing your property. Produce the best photography. Write the best property description and find the best and most effective distribution channels for your property.
We understand that marketing can be difficult, so you can always engage the marketing services of Young Management. Tapping our resources and professional skills will help give your property the best chance of being filled consistently, so why not contact us today!